Video: What is AdvisorTarget?
What is AdvisorTarget? AssetTV shares Discovery Data’s latest announcement.
Discovery Data has announced the integration of AdvisorTarget’s predictive behavioral data signals within their cloud-based platform and marketing services to empower sales and marketing teams with timely insights and sophisticated targeting capabilities.
Video Transcription
Discovery Data just announced the integration of AdvisorTarget’s predictive behavioral data signals within their cloud-based platform and marketing services. This move empowers sales and marketing teams with timely insights and sophisticated targeting capabilities.
The direct connection between Discovery Data’s advisor profiles and AdvisorTarget’s predictive advisor intent signals allows wholesalers, marketers, and recruiters to connect with individual advisors that fit their ideal market and have recently expressed interest in their product or firm.
AdvisorTarget’s patented, cookie-free technology solution captures the organic editorial reading choices of known advisors. Advanced data science practices then surface the advisors’ most active interests and purchase intent. The result? Timely, context-rich opportunities for firms to engage advisors, building thought leadership, AUM, revenue, and recruiting effectiveness.