Insights: Predictive advisor data intelligence with AdvisorTarget.
- Target and connect with advisors that fit your market based on predictive intent signals and contact and business profile information.
- Sales and marketing teams are now able to scale their effectiveness through more timely, efficient communications with advisors.
- AdvisorTarget continuously captures and profiles the organic editorial reading choices of advisors.
- Advanced data science surfaces the advisors’ most timely, active interests, signaling an opportunity to effectively engage.
Continuous advisor intent profiling and signaling based on your product selections (e.g. Muni Mutual Funds or China ETFs) to identify advisors in the market for specific products now.
A unique and powerful application of behavioral signals, significantly amplifying a recruiting team’s ability to identify advisors who are actively seeking content relevant to planning a move.
AdvisorTarget Marketing Services
With AdvisorTarget’s timely, contextually-rich targeting opportunities, Discovery Data is empowered to pursue your objectives with a full-service, custom integrated marketing program.• Email and Direct Mail
• Digital Ad Targeting
• Call Center Services
• Creative Design
More timely, efficient communications with advisors.
A top 5 independent broker-dealer paired AdvisorTarget behavioral data matched to the CRD with the actual transactions of hundreds of advisors for an entire quarter. AdvisorTarget signals were proven highly predictive. If an advisor read about a specific asset class (e.g. small cap equities or emerging market bonds), 96% of the time they actually transacted in that asset class in the same quarter.
Macro Allocations Insight: Advisors who read bearish stories had more than double the rate of redemptions than readers who did not.