Advisor Intent Trends
Discovery Data Advisor Intent Indices are the leading measure of financial advisor buying intent, tracking changes in advisor interest on specific industry topics over time.
April saw a moderation on many of the themes that flared up in March. While many topics, especially worries about the financial sector and inflation, stayed top of mind, the mindshare on those areas fell to some degree. Bonds saw a significant rise in interest this month, both in the cumulative sense, but especially within Treasuries. Equities saw a fall in their share, mostly due to better-than-expected earnings. Practice management topics saw a rise given that advisors had just a bit more time to focus on their businesses this month versus the market panic of March.
About Advisor Intent Indices
Advisor Intent Indices empower product distributors, recruiters, marketers, and data scientists with highly accurate first-party information on industry-level and advisor-level intent in near real-time. Co-developed by Discovery Data and AdvisorTarget, Advisor Intent Indices use a scoring model to compare advisors’ overall engagement with financial news to individual engagement, providing month-to-month trends for gauging changes in advisor interest. With a range from 0 (no interest) to 200 (overwhelming interest), the score indicates the level of interest on each topic the indices track.
Discovery Data’s website publicly tracks four Advisor Intent Indices on Practice Management, Commodities, Equities, and Bonds, and reports a monthly news summary on the changes. Clients can subscribe to Discovery Data’s Intent Trends to access Advisor Intent Indices on over 40 topics and subcategories. Custom topics are available upon request, and pre-qualified leads within each index can be delivered through Discovery Data’s Intent Signals.
Contact us to learn how Discovery Data can empower your teams with financial advisor intent data.